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Carmen Briggs - Justice of The Peace

LOCAL KNOWLEDGE, BETTER RESULTS

New look for the Harcourts brand

In January 2016 we launched our refreshed Harcourts brand to the market. It is the first significant makeover for Harcourts, which was founded in Wellington in 1888, in several years and the new look is designed to make the brand more user-friendly and up-to-date for the mobile, digital era.
Harcourts International Ltd Managing Director, Mike Green announced that the brand has gone through a rejuvenation that was over a year in the making, the first significant brand change for the group since 1988.

Mr Green says with the way the real estate industry is evolving, brands needed to be agile enough to change and grow as well.

“The way we do business within our industry has changed, our clients’ perception of our industry has changed, essentially, our world has evolved, and so we knew our brand needed to evolve with it.” “We have consistently grown our investment in technology, have expanded into two new countries over the past 12 months, and are constantly looking at ways to innovate, but this wasn’t necessarily apparent in our previous branding.”

“It is important to us that our brand properly reflects our size, innovation, capability and global reach. That it reflects our assets that truly help our customers be successful in their real estate endeavours.”, says Mr Green.

Along with a new, modern logo and colour palette change, Harcourts has invested a significant amount of resources into equipping their people with a number of new tools to better help them market themselves, and better serve their clients.

Harcourts International Ltd head of marketing, Katie McAleese explains the reasons behind such a robust investment in new marketing materials and tools.

“There was obviously value in refreshing our brand, but we saw the opportunity to take this a step further and also invest in providing our people not only with refreshed marketing material, but with flexible, modern and tailored solutions to marketing property and serving their clients”, says Ms McAleese.

The brand refresh extends to all of the Harcourts brands and subsidiaries, including NAI Harcourts, the rural/lifestyle and property management sectors, Harcourts Complete, Luxury Property Selection and the company’s charitable arm, The Harcourts Foundation.


Harcourts Inner West are proud to be a major sponsor of The Gap Farmers' Market!

Imagine The Gap having its very own authentic Farmers’ Market – one where you can buy fresh produce and meat direct from farmers, plus ready-to-eat food and crafted items direct from their makers…

And imagine, while buzzing around the markets with a basket full of wholesome food, that you’re humming along to the market’s live music as your little ones are intrigued by the kids’ corner nearby.

Well imagine no longer because The Gap now offers a really fabulous Farmers' Market!

The markets are held on the second and fourth Sunday of each month from 6.30am to 11:00am, with two special twilight markets per year, at Hilder Road State School and are intended to enhance our suburb, support Queensland’s regional producers and directly benefit our local schools and community.

This fresh not-for-profit initiative brings together the ‘get-up-and-go’ energy of The Gap Residents’ Association (
www.4061.org.au) and the passion for food and strong farming relationships of John and Erica Parker, founders and operators of the very successful and not-for-profit Moggill Markets (www.moggillmarkets.org.au).

Harcourts Inner West are proud to be a major sponsor of this exciting initiative. Having a farmers’ market in our suburb will build on our already strong sense of community, provide a regular meeting and shopping destination for locals and further enhance the desirability of living in The Gap.

For more information about The Gap Farmers' Market go to:
www.facebook.com/thegapfarmers or www.thegapfarmers.com.au

Carmen Briggs presents...


Contact Carmen Briggs for floor plans, pricing and further information.

p: 07 3511 0666
m: 0418 742 511
e: carmen.briggs@harcourts.com.au
w: www.carmenbriggs.harcourts.com.au

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